Clay Expert
Scale your outbound with the world's most powerful data enrichment tool. We are Clay Experts who build complex waterfall enrichments and AI-scored lead lists.
What is a Clay Expert?
Clay is a spreadsheet that fills itself. A Clay Expert knows how to architect these spreadsheets to pull data from 50+ providers (LinkedIn, Apollo, BuiltWith, Google Maps) to build the perfect lead list.
We go beyond basic templates. We use "Claygent" (AI web scraper) to find data that isn't in any database, and we write custom Javascript to format that data for your CRM.
Why choose zenrev?
- Waterfall Enrichment: We save you money by checking cheaper data sources first before querying expensive ones.
- Custom Scrapers: We build custom Claygents to scrape specific signals like "hiring for X role" or "uses Y software".
- CRM Sync: We ensure your Clay data flows perfectly into HubSpot, Salesforce, or Pipedrive.
Who Needs a Clay Expert?
Teams that need high-quality data at scale.
Growth Hackers
Outbound Agencies
SDR Leaders
Recruiters
Core Capabilities
Waterfall Enrichment
- Maximize coverage (90%+)
- Minimize cost per lead
- Combine 10+ data providers
Claygent Scraping
- Scrape unstructured web data
- Find decision makers not in DBs
- Verify emails in real-time
AI Personalization
- Generate personalized first lines
- Analyze company reports
- Categorize leads by intent
Table Architecture
- Design scalable Clay tables
- Handle 100k+ rows
- Optimize run usage
Lead Scoring
- Build algorithmic scoring models
- Filter out bad fits automatically
- Prioritize high-intent leads
Local Enrichment
- Enrich data for specific regions
- Find local phone numbers
- Map territory coverage
How We Use Clay
Source Aggregation
We pull raw domains from Apollo, LinkedIn, or Google Maps into Clay.
Waterfall Enrichment
We run the list through multiple providers (Prospeo, Datagma, Findymail) to find valid emails.
AI Qualification
We use Claygent to visit each website and answer: 'Do they fit the ICP?'
Personalization
We use GPT-4 inside Clay to write a unique sentence based on their recent news.
Sync to Sender
We push the clean, enriched, personalized list to Smartlead or Instantly.
Example Clay Table
Structure of a high-converting enrichment table.
// Column Structure: Clay Enrichment Table
[
{ "col": "Domain", "value": "example.com" },
{ "col": "Enrich: LinkedIn", "value": "linkedin.com/company/example" },
{ "col": "Enrich: Tech Stack", "value": ["HubSpot", "Next.js", "Stripe"] },
{ "col": "AI: Is B2B SaaS?", "value": "TRUE" },
{ "col": "AI: Decision Maker", "value": "Jane Doe (CTO)" },
{ "col": "Waterfall: Email", "value": "jane@example.com (Verified)" },
{ "col": "AI: Icebreaker", "value": "Saw you use Next.js..." }
]Alt: JSON representation of a Clay.com table structure designed by zenrev for B2B SaaS enrichment.
Global Data Coverage
Frequently Asked Questions
What is Clay?
Clay is a data enrichment platform that acts like a spreadsheet but connects to 50+ data providers. It allows you to build complex 'waterfalls' to find data that single tools like Apollo miss.
Why do I need a Clay Expert?
Clay is powerful but complex. Setting up waterfalls, Claygents, and API integrations requires technical knowledge. We help you avoid wasting credits and build tables that actually deliver results.
What is a 'Waterfall Enrichment'?
It's a method of checking multiple data providers in sequence. For example, check Provider A (cheap) -> if no email -> check Provider B (expensive). This maximizes find rate while minimizing cost.
Can Clay scrape websites?
Yes, using 'Claygent', an AI agent inside Clay. We use it to visit company websites and answer specific questions like 'Do they have a pricing page?' or 'Who is their VP of Sales?'.
How much does Clay cost?
Clay has its own subscription (starting ~$149/mo). Our service fee is separate and covers the architecture and setup of your Clay tables.
Does Clay integrate with HubSpot?
Yes, Clay has a native HubSpot integration. We can set it up to automatically push new leads to your CRM or update existing contacts with new data.
Is Clay better than Apollo?
They are different. Apollo is a database. Clay is an aggregator. Clay can pull data FROM Apollo, but also from LinkedIn, Google, and 50 other sources simultaneously. Clay is superior for coverage and custom signals.
Can you build a system to find local businesses?
Yes. We use Clay's Google Maps integration to find local businesses (e.g., 'Plumbers in Austin') and then enrich them with emails and phone numbers.
Supercharge your data.
Chat with our AI assistant to see if Clay is right for you, or book a consultation to build your first table.